In reply to Creating a new wordmark/logo for my college--tips?:
> The focus groups I'm currently holding are
> looking to find the root of the identity of Wooster
That's a good first step. Research is an important element of identity design.
You also might want to see if any university officials would be willing to give you their views about the university's identity. Heck, call the president's office and ask if he'd be willing to give you 10 minutes. He might just surprise you and say yes.
I'd also suggest compiling a collection of current logos & tag lines from other universities, both for inspiration and also to avoid accidentally coming up with one that's too similar to an existing logo. You'll especially want to know what logos are being used by universities that the administration views as "the competition".
