In reply to Self-branding advice, anyone?:
@hrant, I found the guy I was thinking about ... Hassan Massoudy ...Iraqian but has been hanging out in Paris since '69.
@omfaonline , perhaps try doing something gestural with broad emotional umph! complimented with some tight lettering ... use Hassan Massoudy's stuff (or some other awesome contemporary Arabic calligrapher) to inspire you.
http://hassan.massoudy.pagesperso-orange.fr/english.htm
http://hassan.massoudy.pagesperso-orange.fr/galerie.htm
http://hassan.massoudy.pagesperso-orange.fr/galerie2.htm
n.