In reply to Please identify this script font:
It looks like a custom job to be, but it could be based on actual fonts. I can't find any exact matches, but you may like the following similar fonts...
For "HEAVY WEIGHT / DURABLE DEPENDABLE" try Typewriter_ Condensed free font by Volker Busse
For "CUSTOM COTTON CANVAS" check:
Lounge Bait by Ben Balvanz (Fontalicious - Free for Personal Use)
SF Gothican (Bold) by ShyFonts (Free for Personal Use)
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I found them using Find my Font - http://www.findmyfont.com