In reply to iTunes & Helvetica: Cast your vote:
Actually I believe user interface is the deepest thing we can design. But all we see now (with Apple leading) is stupid finger swipes. Because that's easy to sell. Challenging users to really leverage their abilities is not.
And I think some companies manage to move up from the only-sales-matters mindset. MS used to be all about money, but look at Bill Gates now. Look at the type MS has been giving us. Apple type? Like I said, Chalkboard. :-/
hhp