In reply to Professional Organization Looking for New Logo:
With a budget of $2,500 USD, I recommend you approach a group of students under the supervision of a professor and make a class project out of this. Profit or no, $2,500 USD is very low for the following:
Logos
Usage guidelines
Web design guidelines
Email templates
Banners
Favicon
Letterhead
Business cards
Thank-you card
Publications designs
Typographic guidelines
Facebook & Twitter design guidelines
Brand strategy document
A practicing professional would probably ballpark that closer to $10–25,000.00 USD depending on the size of their operation and how much of their labour they would be willing to donate in kind.
To give you a sense of the cost of a quality font, let’s say I suggested you use Starling as your text face for all your printed materials. The font alone would cost you $1,080 USD for a 6–10 computer license. Almost half your budget.
If you made a class project out of this, you could put your budget towards purchasing a high quality font(s) for your materials, and have enough left over to play for the class’ printing budget (students making colour laser prints for their presentations) and provide the selected student with a small honorarium.
