In reply to Logo advice - 'op de koffie':
It would invite reading a lot less if the /K/ was much less traditional and more abstracted.
I like this idea, but I think it needs a lot of refinement to achieve what you are proposing. I think having the full name aside from the (more abstracted) mark would be a reasonable solution.
p.s. funny and perhaps inspirational blog: http://experimentalsans.tumblr.com/
