In reply to typeface suggestion: innovation/modernization of agriculture:
Ah. I had missed the agro angle - definitely something to factor in. And/so yes, quite anti-geometric (even if it involves genetically-modified foods :-). Maybe something with no straight lines (which makes me think of Bloemsma's work, yet again). And/or if the tittle will indeed be standing out, maybe make it the focus of the agro factor; the obvious thing would be making it look like a seed or a sprout, or a droplet.
Take a look at Panoptica too.
BTW what are you/they using as a text font?
hhp