In reply to New Logo Input Please:
Slow down. Tell us what the name means, if anything.
What part of this logo, to you, says 'hip'?
As it is, it feels very literal, which isn't maybe the 'hip' you were going after.
As others have stated, the use of a beaker/lab is nothing new in this industry, either. That may or may not be a concern.
I think attempts at separating the icon from the wordmark are a good idea, but I"m not seeing much thought put into the typeface choices. Seems random, at best.
