In reply to Big and bold:
Hi Luma,
Thanks for feedback, I suppose I'll start from the top.
Basically, my boss has just bought over two other print companies and is currently running them from the same building but under different names. I figure this is a great opportunity to take the metaphorical bull by it's metaphorical horns and sell him a really nice concept to unify the three (partly for ease of running and partly for a little consistency in their approach toward clients).
As for the company themselves, they will take on any job so long as it's paid, big or small. They do quick turnaround on a regular basis if deadlines call for it (at the expense of their staff's sanity!) and they rarely make mistakes. I think I probably worded it badly in my OP. What I'm really trying to create is something bold, reliable and trustworthy. Clarendon's fine balance of 'softened solidity ' is what led me to choose it initially. Clarendon does have a retro feel, although it strikes me as a face that can be made to appear fresh if treated correctly (off-hand I remember seeing a job on Behance for a recruitment company called 'nice' that handles Clarendon particularly well).
I should also make it clear that I've purposefully only been working with around 15 sans, 15 serif and 15 display faces until I get a little more comfortable with each (hence the novice remark earlier!) Once these become familiar, I intend to add fonts occasionally by way of a treat rather than wading through thousands of sub-par fonts and confusing myself in the process.
The name itself works well as it has all sorts of extensions in terms of copywriting. First impressions count and pressure on deadline day? Could have all sorts of fun with it. On it's own though, it may not have enough merit as you say. Possibly needs a prefix of sorts to make it a little more unique.
Wasn't too keen on the 'e' lowered myself and had to add a thin stroke around the /p/ and /r/ to even the balance as /ss/ in Clarendon seems quite heavy. Does it strike you as particularly noticeable?
Sorry for the wall of text and appreciate the response : )