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> We were going to do such

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In reply to More than nine weights?:

> We were going to do such great things with MM

http://typophile.com/node/88858#comment-490638

> Adobe had done a lousy job of evangelizing MM both internally and externally.

Actually I think Adobe deserves more blame in a more big-picture way: they
made MM too cheap in the unrealistic hope that everybody would pick it up,
because in the US corporate world you either need to make a lot of money
quickly or they'll find somebody else who can promise that, and the actual
product -and its quality- is irrelevant; the stockholders want their yachts,
and they want them NOW. In reality MM could only ever be a niche product,
which means the evangelism should have been done in that light, and most of
all it should have cost a lot more, and expected only modest income. It could
not be a cash cow - it was a thoroughbred. And Adobe cannot be Coalinga.

hhp


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