In reply to Type Snobs:
Nothing new in type snobbery.
Type culture, and design culture in general, has long looked down its nose at "trade".
For the longest time, book types have held the privileged position.
For instance, 19 th century sans serif (and other commercial genres) were omitted from type histories until quite recently.
Similarly, the historicist movement of the early 20th century, which completely dominated graphic design, has played second fiddle in most design narratives to modernism, which was rarely seen in mass media.