In reply to Should type design contests be "justified"?:
It might make sense for commissioned designs.
The premise of “justified” AD/graphic design competitions being that work is done to a brief, within the constraints of a marketing strategy that targets measured constituencies.
But for most foundry-initiated types that is not the case (my designs, for instance, are produced according to whim, with the only market directive a “feel” for what may appeal to font buyers—not readers), the justifications would be indistinguishable from marketing BS.
Perhaps a category for promotional writing would be more appropriate?