In reply to Microsoft ART team Job Position:
Make high-res screens.
That seems a sound approach to eventually making reading on screen as good an experience as a book, but I think to make reading on screen a better experience you need to start thinking about what you might be able to do with text on screen that you can't do in a book.
The job description is pretty funny -- especially the previosu experience of the future --, but since I know the person whom they're trying to replace it makes some sense to me.